But, what if you could make that ‘hobby’ your job?
Social media has become integral to the success of some brands with many making it a key strand of their marketing strategy. As such, there has been a rise in specified social media job roles, from Social Media Assistant to Head of Social. Even where a team doesn’t have scope to hire specialised roles, social media still features heavily on job descriptions. So, how can you get your foot in the door?
Like most jobs, you will need to start your career in social media at entry level. This may take the form of an assistant position or an apprenticeship. But, you can often enter a career, especially within media companies, whether you have attended university or not.
For most roles, they will ask for some form of experience in social media – which you will, of course, have buckets of! It’s always useful to bring a portfolio along to your interview to showcase your social media activity and creativity in using media. Video is also huge right now, so make sure you highlight your interest.
If you’re serious about a career in social media, it’s important you do some research. Find out what the current trends are, especially for the industry you would like to enter, and which tools are on the market. Within social media, automation tools are a life-saver and it will impress if you have some knowledge of them. The majority are free or offer free trials where you can experiment and learn how to use them. Some popular examples include, Sprout Social, Hootsuite and Buffer.
Once you have a portfolio together and an idea of the current trends and tools on the market, you’re ready to start applying for those dream roles.
A possible entry route into a career in social media is to start on an apprenticeship. Whilst there aren’t any specific social media apprenticeships, there are a couple that include modules on it or offer transferable skills. These include Digital Marketer and Junior Content Producer apprenticeships.
The Digital Marketer Level 3 apprenticeship enables you to define, design, build and implement campaigns across a variety of online and social media platforms. The apprenticeship will give you the skills and knowledge to succeed in any digital marketing role, including social media positions.
Within the apprenticeship, you will complete Google Digital Garage which includes 8 lessons on social media. You will then be enrolled onto the Dot Native or Squared Online qualification, which will take you through either the Dot Native Brand, Social Media and Content Marketing module or Squared Online Digital channels and strategy module.
Both of these modules will give you the skills necessary to succeed in a social media position within a wider marketing team. The apprenticeship as a whole will set you up to excel in any digital marketing role and you will gain a high level of transferable skills to help you progress in your career.
The Junior Content Producer Level 3 apprenticeship will give you the skills to create and deploy content that can be used across a variety of media including digital, social media, broadcast or in print. For the more creative individual, this apprenticeship focuses more on the content creation than the strategy.
Within the apprenticeship, you will complete modules in Industry Awareness, Content Planning, Content Development, and Content Creation and Evaluation. This can be applied to content purely made for social media and could sit within design, marketing or communications teams.
This kind of apprenticeship will open many doors to different careers and specialisms, including social media content creation roles. You will develop a deep understanding of how to plan, execute and track success with content, which will be transferable across your career.