Digital Marketing Apprenticeships

Digital Marketing apprenticeships are in high demand: as the UK economy rebounds, companies are creating more Digital Marketing jobs and are looking for new ways to find people with the skills they need.

Arch is the leading provider of Digital Marketing Apprenticeships in London, Manchester, Bristol and Birmingham, with dozens of roles available at any time. Arch’s Digital Marketing apprentices work in global companies – like Google, Facebook and Barclays – as well as large, medium and small organisations across the UK’s booming tech and media sectors.

Digital Marketing Apprentices undertake entry-level roles in Content Creation and Content Marketing, Search Marketing (Pay Per Click and Search Engine Optimisation), Email Management and Social Media Marketing and Analytics. At the same time as getting that all-important first job to kickstart a career in digital marketing, our apprentices also work towards a Digital Marketer Apprenticeship qualification at Level 3.

What qualifications will you get on our digital marketing apprenticeship?
What skills will you learn on our digital marketing apprenticeship?
Am I eligible for this apprenticeship?
Is this apprenticeship for me?
What are my career options after completing a digital marketing apprenticeship?
What salary expectations are there for digital marketing jobs?

What qualifications will you get on our digital marketing apprenticeship?

Google Digital Garage: This is your one stop shop for learning about all things digital. In this course, you’ll cover everything about Social Media, Search Engines, Mobile Marketing and more. The ideal course for beginners in Digital Marketing.

Principles of Coding: (ODYSSEYWARE) Nowadays, every Digital Marketing apprentice should have at least a brief background in coding. This course will not only teach you the basics of how to code, but also the thought process behind designing great technology – and you’ll even get the chance to try coding your own games or apps.

DotNative Certificate in Digital Marketing: This bitesize learning platform offers 10 short courses to get you up to speed on different marketing strategies. The courses cover all bases, including: Content Marketing, SEO, Measurement & Analytics, Digital Eco-system and Customer Relationship Management.

Squared Online: Developed in partnership with Google, this 5-month programme is essential for developing key marketing skills. After completion, you’ll be more confident in digital marketing strategy and execution; learning all about the digital landscape and working in virtual teams to practise coordinating projects.

What skills will you learn on our digital marketing apprenticeship?

Email and Content Marketing: These are quickly becoming marketers’ most valued digital strategies to target potential clients. Here, you’ll learn how to effectively tailor emails and publish relevant content that engages your audience.

Google Adwords and Search Engine Marketing: This apprenticeship will cover how companies pay to display adverts, product listings or offers on Google, as well as going over the basics of search engine optimisation to improve your marketing strategy.

Social Media and Community Engagement: Social Media is one of the most important tools for marketers. Learn more about the different social media channels: the nuances between them, which communities tend to use which channel and how to make the most out of each of them.

Digital Analytics and Reporting: To be an effective marketer, you also need detailed analysis  – what worked and what didn’t – so you can more accurately measure ROI and focus your efforts going forward.

Am I eligible for this apprenticeship?

The most important thing is that you have the right attitude: we want curious, enthusiastic and motivated individuals who are ready to get stuck into a job and their career. Normally – but not always – we would expect that this will be reflected in qualifications that you’ve gained so far, and we would expect a minimum of 5 GCSEs including English and Maths at Grade C and above. If you don’t have these sorts of grades but you can demonstrate the right aptitude and potential then we will make exceptions where we can see that you are an outstanding candidate.

Is this apprenticeship for me?

Arch has apprenticeship centres located in central London, Birmingham, Bristol and Manchester.

As an apprentice, you’ll be working a normal 37.5-hour week – typically 9am-5.30pm with a 1 hour lunch break. You may be required to be flexible from time to time depending upon business needs. Therefore, if you live far enough away that daily commuting isn’t an option then you might want to consider alternative living arrangements for the duration of your apprenticeship.

The apprenticeship lasts from 12 – 15 months, so it’s quite a commitment. You’ll be required to assist the team with ongoing projects whilst you also learn key job skills, so it demands focus and hard work.

You will get training and support from a number of qualified and experienced people. You will have a dedicated Apprenticeship Learning and Development Coach who will be with you every step of the way to make sure you get the most out of the apprenticeship and successfully achieve your qualification.

You will also benefit from additional trainers from Arch Apprentices itself, as well as from industry experts and training organisations who will come in to share their insight and expertise with you. On top of that, your line manager will support and guide you as well – after all, you are working for them!

What are my career options after completing a digital marketing apprenticeship?

An Arch Apprentices digital marketing apprenticeship will prepare you for a wide variety of exciting entry-level opportunities across the marketing sector. These include among others: content creator, social media specialist, search engine optimiser, analyst etc.

The majority of our apprentices remain in employment with 97% reaching their destination of choice upon completion. Often, an employer will offer you a permanent position upon achievement of your apprenticeship and then it’s up to you to secure subsequent pay-rises and promotions.

What salary expectations are there for digital marketing jobs?

The minimum salary for an apprentice is £3.70 an hour, and the minimum salary that we advertise is £8,000 p.a. for a non-London based role. However, the wage range for digital marketing apprentices can be anything between £8,000 – 18,000 p.a. Upon completion of a digital marketing apprenticeship, you can expect to command a salary of £18,000 – 25,000 for an entry-level job in the sector.

Have a look at our current vacancies and see what our apprentices are like for yourself.